Design

In order to connect with today’s consumer, a brand must be desirable. It must win the consumer’s head and heart and it must deliver a customer experience that inspires engagement and commitment. We approach each design project with the understanding that today’s consumer:

Expects to easily find what they want and get what they need wherever they are now
Dislikes being weighed down by things that don’t help them, being taken for granted, being deceived
Enjoys saving money, finding something better, being acknowledged, being delighted

We understand the importance of well-defined and consistently communicated brand identity across all channels. While many clients have external creative agencies or internal creative resources, Clarion’s design services are available as needed to support our clients. We take great pride in our ability to collaborate effectively with our clients and their creative teams.

Personalized marketing often requires quick turnaround on program creative. Our clients know how they want their brands perceived and we understand how creative choices affect perceptions. Using Adobe Creative Cloud software and a UX design approach, Clarion can accurately, quickly, and affordably re-purpose creative (a client’s assets and/or stock images) for use in personalized digital and print communications.

Clarion’s design team is responsible for the user interface on websites and web applications that we develop for clients. We take a “mobile first” approach to ensure responsive/adaptive designs that deliver a positive and cohesive experience regardless of the user’s digital device—mobile, tablet, or desktop.