Cal Faino

Cal Faino is a 44-year veteran of Consumer Marketing, including 31 years with R.J. Reynolds Tobacco Company. As Senior Director of Database Marketing at RJR, he led the Tobacco Industry’s premier database marketing department. Since retiring from RJR in 2007, Cal has continued to use his extensive experience and problem-solving skills to design and implement data-driven marketing programs for a wide variety of clients in other industries.

Cal’s passion is skiing. Growing up in Idaho, he was able to ski many of the great resorts in the West—Sun Valley, Jackson Hole, Alta, etc. Since moving to North Carolina more than 30 years ago, Cal mostly skis the slopes in North Carolina and West Virginia. However, he still loves fresh powder and it made perfect sense to open a second office in McCall, Idaho.